Nationwide Insurance TV Spot, 'They Came Back'
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Nationwide Insurance TV Spot, 'They Came Back'
Check out Nationwide Insurance's 30 second TV commercial, 'They Came Back' from the Auto & General industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. Share it with friends, then discover more great TV commercials on iSpot
1 month ago
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While Super Bowl ads typically rely on humor and celebrity cameos, Nationwide Insurance's 2015 "dead boy ad" broke the mold with a jarring message about preventable childhood accidents. The 30-second spot featured a young boy listing life milestones he'd never experience including riding a bike, traveling, his first kiss, before revealing he died in an accident. The ad sparked immediate backlash among 114 million viewers, with critics calling it manipulative and far too dark for the festive occa
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