Kanye West, reeling from the loss of $2 billion in partnerships after his 2022 controversies, took a major gamble on a Super Bowl LVIII ad slot in February 2024. He spent $7 million on the 30-second airtime but nothing on production, recording a simple iPhone selfie in the backseat of a car and casually saying, “Go to yeezy.com… I got some shoes… and ummmm, that’s it.” Amid a lineup of slick $20 million commercials, his rough, unpolished spot reached 123 million viewers and immediately went vira
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Kanye West, reeling from the loss of $2 billion in partnerships after his 2022 controversies, took a major gamble on a Super Bowl LVIII ad slot in February 2024. He spent $7 million on
Kanye West, reeling from the loss of $2 billion in partnerships after his 2022 controversies, took a major gamble on a Super Bowl LVIII ad slot in February 2024. He spent $7 million on the 30-second airtime but nothing on production, recording a simple iPhone selfie in the backseat of a car and casually saying, “Go to yeezy.com… I got some ...
8.8K views6 days ago
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