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Entrepreneurs | Mindset | Motivation on Instagram: "This experiment showed that perception can be more powerful than price. In 2018, Payless pulled off one of the boldest marketing stunts ever-by launching a fake luxury store called Palessi in a former Armani location. With gold mannequins, velvet ropes, and designer vibes, they invited top fashion influencers to shop. The twist? The shoes were regular Payless styles... just rebranded. But under the illusion of luxury, buyers paid up to $645 for
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