An ode to innocence, when as children we revelled in nature and life, is the idea behind the new Gucci Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele and art direction by Christopher Simmonds. A childlike imagination is woven through the scenes depicting the beauty and the personalities of a group of men, women and their beloved animals including a frog, an owl, deer, a skunk, squirrel, hedgehog and rabbits. With its call to nature, the campaign is

141 reactions · 16 shares | The Cruise 2020 collection in motion inside the Capitoline Museums. | Gucci | Facebook

Jazz, Psychedelic, Japanese Punk, Disco, Hip Hop, Afrobeat: these musical genres serve as the backdrops to the new Gucci 100 campaign—a century-long journey in which a cast of characters moves through an evolution of sounds, harmonies, movements, tastes, and styles. Shot by Joshua Woods under the creative direction of Alessandro Michele, the campaign channels love for life itself, the pleasure of conviviality, the beauty of dance, the overwhelming energy of music, the thrill of performance. Art