Shares of digital advertising platform The Trade Desk (NASDAQ:TTD) jumped 5.1% in the morning session after the stock ...

The Trade Desk (NASDAQ:TTD) saw its shares drop 6% Thursday after The Information reported that Walmart Inc (NYSE:WMT) ...

Walmart has renegotiated its agreement with Trade Desk and now has the option to use ad-buying platforms of other firms.

Walmart Connect's deal with The Trade Desk is no longer exclusive; Amazon competes with everyone but publishers; and Meta's ...

Dive Insight: Walmart is revamping its retail media network as the ad industry prepares for significant disruptions to mainstay targeting tactics. With the death of cookies looming on the horizon and ...

Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in danger of losing one of its most ...

Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled on a custom-built version of the Trade Desk DSP. AdExchanger first ...

The Trade Desk (TTD -0.50%) was one of the undisputed winners of 2020, as its stock price more than tripled over the course of the year. The company is adding to its credentials, partnering with ...

Walmart's media management arm, Walmart Connect, has announced it will launch a demand-side platform, Walmart DSP (demand-side platform), built in partnership with The Trade Desk, an ad-tech company.