With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

By identifying manufacturing efficiencies, brands and their supply chains can improve customer experience for all - which ...

While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a ...

Marketers discuss how to effectively optimise and when enough is enough in the latest episode of Marketing Week’s webinar ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.

The French sports brand’s top marketer believes creating a culture where failure isn’t punished has been key to its brand ...

There is also an emotional component to consider, with 52% of those surveyed more likely to feel relaxed when watching the TV ...

Under the leadership of new CMO Yves Briantais, Carlsberg will be doubling down on its well-known brand line and introducing ...

Creator-fronted energy drink Prime has seen sales collapse since its 2023 heyday as promotional activity bites.

Younger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a day on ...

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...