CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.

Keeping up with today's social media advertising trends—the rapid shifts in technologies, audiences behaviors, and format types—can be a huge challenge. The task is made even harder by the fact that ...

How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption? To find out, researchers at ForgeX and ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research from ZeroBounce. The report was based on data from a ...

Ryan: The reason that we talk about a 16-piece strategy is because we've tested it. In order to create that network effect where Google sees it and it's like that two Spider-Men pointing at each other ...

Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders? To find out, Madison Logic and The Harris Poll surveyed 300 marketing and advertising ...