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How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Why Starbucks must start delivering big-time

The chart of the day What we're watching What we're reading Economic data releases and earnings I have had a checkered history with Starbucks (SBUX). As an analyst during the Howard Schultz CEO era, I ...

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Starbucks to close all pickup-only stores, including these in MA. See locations.

Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.
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Starbucks is phasing out an entire category of coffee shops: Will yours be affected?

We found this format to be overly transactional and lacking the warmth and human connection that defines our brand,” CEO ...

Jim Cramer says he's confident about Starbucks' long-term potential. Here's why

Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...

Starbucks’ CEO is getting rid of Gen Z’s favorite mobile-only pickup stores because they felt ‘too transactional’

Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” ...

The high-protein trend is coming for your Starbucks order

Starbucks CEO Brian Niccol announced plans for the coffee giant to unveil protein cold foam as an optional topping by year's ...