The Apple Watch Series 10 frequently gets discounted at Amazon, but it's never dipped to $279.99 before — this is a new record-low price. It's an excellent deal on our favorite smartwatch fitness tracker, especially if you're already deep in the Apple ecosystem.

There are a surprising number of Prime Day Apple Watch deals right now, with discounts as high as 30% We found the best deals on models like the Series 10 and Ultra 2.

As Prime Day continues today, we're highlighting all of the best Apple deals you can get for under $100 on Amazon. This includes