Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Comedian John Crist discusses the uproar over the recent ad Sydney Sweeney appeared in for American Eagle on 'The Will Cain ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

In today’s brave new world of fascism rebranded, white nationalism is trading in brown shirts for boot-cut jeans—and the new master race apparently shops at American Eagle. Because nothing says “the ...

Dr. Phil McGraw spoke out in support of American Eagle’s controversial campaign featuring Sydney Sweeney. During an ...

Sydney Sweeney's brother Trent Sweeney made light of the backlash her recent American Eagle ad campaign sparked, crediting a ...

Dr. Phil railed against the outrage over actress Sydney Sweeney's "Great Jeans" ad with American Eagle, and vowed to buy all of his female family members a pair of the jeans to "show support." ...