When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans, ...

"Jews were massacred and murdered, and they equate that to a blue jeans ad for a Hollywood actress?" he said of the response ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

Despite this dip, the stock is still up 25% over the last month—significantly outpacing the S&P 500’s modest 1.2% increase.

Singer Ash Ruder explained her viral "Blue Genes" song about family struggles has no connection to American Eagle's ...

American Eagle stock popped 24% Monday after Trump posted that he loved the company's jeans ad featuring Sydney Sweeney as ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a ...

Americans Eagle shares rose more than 23% on Monday, Aug. 4, after President Donald Trump praised its controversial ad ...

Admittedly, the stock price's recent surge of approximately 25% might induce more investors to buy this stock. Nonetheless, ...