When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

From the American sweetheart to the platinum ice queen, and Jean Harlow to Sydney Sweeney, the blonde has been a ...

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

With Sydney Sweeney’s American Eagle ad controversy still making waves, the now-defunct energy corporation Enron’s parody ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

American Eagle faces fallout after launching a new "tone deaf" campaign featuring Euphoria star Sydney Sweeney, with shoppers ...

Dr. Phil McGraw spoke out in support of American Eagle’s controversial campaign featuring Sydney Sweeney. During an ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.

Here is a quick roundup of Sydney Sweeney’s most lucrative adverts and brand deals.

The star's American Eagle denim campaign has turned into an era-defining moment of discourse. What does it say about what our favorite stars can get away with it in Trump's America?

President Donald Trump’s personal involvement in a deal on U.S. chip sales in China highlights his ongoing determination to directly manage the American economy — an approach that is especially ...