Airbnb's CEO is spending hundreds of millions to relaunch his travel company as an all-purpose service app. Fitness! Food! Microdermabrasion? A WIRED exclusive.

The vacation rental platform is redesigning its app and expanding its offerings with the launch of Airbnb Services and Airbnb Experiences, letting users go beyond booking a room or home stay and choose from a variety of amenities, similar to what hotel chains and cruises offer to guests.

Airbnb announced on May 13 it is introducing new services and experiences that will be available to travelers in a redesigned app.

Airbnb said it would invest up to $250 million to build up its new offerings. Skift Research examines the total market potential.

Tis the season to plan a sun-drenched getaway, whether it's quality time with your loved ones in a beachfront oasis or an activity-filled adventure with your partner in crime. You're likely weighing your options as you figure out accommodations for your next trip,

Mr. Chesky said that the new product is still uniquely “Airbnb.” “We are finding the most interesting people in the world and designing new experiences,” he said, citing the Notre-Dame tour as an example of using an expert outside of the travel industry to offer a unique lens.

The tech company is rolling out a completely revamped version of its app with unique experiences and services, and social networking features that are reminiscent of the early days of social media.

The announcement centered on a new "Airbnb Services" initiative and a significantly relaunched "Airbnb Experiences."