Many users create content online, but not many have actual influence; and then there’s Golloria George. A scroll through the beauty maven’s social media profiles is a beauty lover’s dream—vivid cover ...

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. We’re nearing the end of Ulta’s latest sale, the Ulta Spring Haul. A hodgepodge of products from ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a senior reporter and author of the Optimizer newsletter. She has more than 13 years of experience ...

Youthforia is embarking on a turnaround effort — starting with the appointment of a new product developer. The makeup brand, which was founded in 2021 by Fiona Co Chan and secured a $400,000 ...

Beauty influencer Golloria George commended Hailey Bieber for acting on her feedback and refining her beauty brand, Rhode, particularly in response to suggestions for better blush shades for darker ...

This story is part of a new series of features on the subject of success, Benzinga Inspire. Mark Cuban invested more than $20 million in companies during his time on “Shark Tank,” a show he will be ...

When cosmetic company Youthforia launched its “Date Night Skin Tint” serum foundation line in 15 shades last year, some beauty influencers and reviewers were critical of the lack of options for darker ...

When Golloria George woke up to an influx of Instagram comments urging her to try Youthforia’s Date Night Skin Tint Serum foundation in its darkest shade, she initially planned to ignore it. The ...

Beauty brand Youthforia is under fire for its newly released shades of Date Night Skin Tint Serum Foundation geared toward darker skin tones, which customers are saying only uses black pigment.