The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an ...

If you run TrueView YouTube campaigns in AdWords, you know that getting to them is like entering a netherworld. Not only do you lose the tether to your other campaigns, running video campaigns in ...

Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. YouTube already allows advertisers to remarket YouTube ads to people who have ...

Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads. Earned views, earned view rate, and earned subscribers are a ...

Content marketers will now find access to YouTube's TrueView video advertising campaign in the AdWords platform -- joining search, display and shopping campaigns in one core interface. It makes video ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid ...