“For longtime fans, the soul of Graeter’s hasn’t changed; it’s simply shining brighter than ever,” added Graeter. “Fans will ...

Celebrating 155 years of ice cream excellence, Graeter’s Ice Cream is stepping into a new era with a bold, evolved look.

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...

Visit Tri-Valley (VTV) has adopted a new variable logo that the destination marketing organization says better represents various aspects of the region, from an oak leaf icon for outdoor recreation ...

Atlanta’s High Museum of Art devotes an exhibition to the Dutch fashion artists, showcasing decades of their refreshing, ...

Just because the Mariners did not make the World Series doesn’t mean the Seattle-area isn’t being represented.

Four of The Athletic's writers teamed up to rank the 30 NBA Cup courts for this season. Which court did the writers rank as ...

In July 2024, Florida State University announced a new academic mark logo and an internal rebrand. This rebrand has since led to several changes to visual representations of FSU, both on campus and ...

For the first time ever, Porsche has applied the GTS nameplate to an electric SUV with the reveal of its 2026 Macan GTS. As ...

Among the many things that Wren Baker has managed to accomplish here since his arrival nearly three years ago was the ...

We dissect 25 famous logos with 3 letters to reveal the strategic thinking behind their success. Learn the fundamental principles of lettermark design, from the genius of Paul Rand's IBM to the modern ...

The most famous beauty logos aren't just pretty but powerful business assets designed to win on a crowded shelf. We're breaking down 25 iconic examples, from luxury titans like Chanel to clinical ...