Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

There are a few issues with this ... being sent out to the world for everyone to enjoy. Great sonic logos communicate the spirit of a brand in just a few seconds. This is no easy feat, but ...

solving issues from creation to implementation. These tools can be most effectively utilized after a brand establishes a unique sonic identity. Scalable branded audio content has never been more ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the audience through an audio journey of sonic branding, from an early jingle ...

Consider these questions when developing a sonic identity: Do you need to solve any perception issues with your brand? What are your most important brand values to capture in audio? Is there market ...

In a media world where the audience is easily confused as to who they’re listening to, or who they’re searching for to repeat listen, the use of sonic branding helps address that issue.

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

Sonic branding agency Amp has developed a three-part tool called Sonic Hub, which seeks to simplify the sonic branding process for designers and brands using four different AI technologies. The nature ...