Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has ...

Bricks and Clicks offers a compelling narrative about how two industry veterans transformed a nostalgic drive-in chain into a modernized, customer-focused powerhouse.

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the ...

Veritonic has released new insights into audio advertising from a survey of US podcast listeners, highlighting the growing importance of sonic branding in creating lasting connections with audiences.

MassiveMusic will provide brands, agencies and platforms with a ‘seamless, end-to-end partner to maximize the impact of music ...

Songtradr has unified its key B2B music businesses – 7digital, Big Sync Music, Musicube and Resonance Sonic Branding – under ...

Our study offers invaluable insights into the strategic use of sonic elements in branding, helping marketers craft auditory identities that truly resonate with their audiences.” Professor ...

Key Insights ... the largest brand at about 25%. 2024's revenue was $14.2 billion, with Texas and California comprising 51% of the total. EchoPark's portion was $2.1 billion. Sonic Automotive ...

In tandem, Bjorn Thorleifsson, head of research and insights at amp sound branding said that major brands will no longer just seek bespoke projects for their major campaigns, but rather sonic ...