The hybrid classic gets a moody, greyscale update highlighted by striking Metallic Silver elephant print overlays.

I’d probably never wear these—but I still kind of want them. The Air Jordan 4028 “Black and Metallic Gold” looks like two sneakers fighting for the same spotlight, yet somehow it works enough to tempt ...

After a 14–68 season and years of irrelevance, the Detroit Pistons turned to Bronx-born and former Jordan Brand executive ...

The 2025-26 NBA season was exciting to watch. It also gave sneaker fans a lot to discuss. Actually, players wear what feels ...

HoopsHype was on the ground for every practice and scrimmage leading up to Saturday's game, the 16th edition of the Hoop ...

Nike has claimed all ten of the most-worn sneakers in the recently concluded NBA '25-'26 regular season, including four Kobe ...

The Masters continues to be the greatest fashion show in the game of golf as players highlight the latest trends and brands showcase their newest designs. But the vibe out of Augusta this year felt ...

Playing on Team USA alongside some of the best high school basketball players during the 2026 Nike Hoop Summit on April 11, ...

From Texas Tech to a Houston dynasty, Swoopes impact defines women’s basketball in Texas—and now it has a chance to grow.

Nike is in exclusive talks to sponsor footballs for European men's matches, edging out rival Adidas, ‌a move that could ...

Getting your Trinity Audio player ready... When it comes to shoes, Derek Curry is an everyman. “I’m that kid that looks at the wall and buys everything,” Curry, who is in his 40s, told BusinessDen.