Memphis Grizzlies guard Ja Morant is set to receive his fourth signature shoe with Nike. Morant unveiled a first look at the ...

Ad Age’s 2026 Creativity Awards honor the industry’s most compelling work and the people who made the campaigns come to life.

Nike faces backlash over a Boston Marathon ad critics called 'pace shaming.' The company pulled the sign and promised to do ...

"Movement is what matters." That's what an advertisement in a Boston Nike storefront now reads after the athletic brand ...

Nike’s standing in basketball has been tested before, but a recent UBS analyst report has put the pressure in sharper focus.

The era of Nike’s undisputed dominance in the basketball world is facing a historic challenge as shifting market sentiments ...

Los Angeles Lakers guard Bronny James Jr., the son of legendary NBA superstar LeBron James, debuted shoes and apparel ...

The agency said Wednesday there would be a “likelihood of confusion” between the proposed “B9” logo and a logo that was ...

No athlete on the planet has been in more commercials than Michael Jordan. Between advertisements for Nike, Gatorade, Hanes, McDonald's and countless others, Jordan's business manager Estee Portnoy ...

Nike has hit an early roadblock in its efforts to expand Bronny James’ personal brand, with the company’s trademark ...

The federal agency ruled that the stylized design closely resembles an existing mark owned by a Texas-based golf apparel ...

Bronny James' recent attempt for a trademark ended up as an airball. The Los Angeles Lakers guard James had a trademark filing through Nike get rejected ...