We explore Warner Bros.' ambitious, Gen Z-focused marketing strategy for James Gunn's Superman, detailing how it is blending ...

New Balance has a new global ambassador in global superstar Rosalía.

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Q: What’s the core tension performance marketers are facing today regarding automation? One of the biggest challenges is the growing sense that performance marketing has become a black box. With so ...

New Balance is preparing to release its Made in USA 1300JP trainer this May, marking the sixth iteration of a product strategy that has become a textbook case in scarcity marketing within the athletic ...

Agencies and brands are built around strategy and planning, but the most successful unhinged brands adapt to trends, memes, and internet discourse as they happen. This reality creates a natural ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

New Balance has appointed Ana Elisa Seixas as Head of Marketing for the Middle East, Africa, and India (MEAI). In her new role, Ana will lead efforts to strengthen the brand’s presence across the ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

Culture Council 11 Ways to Balance Authenticity and Marketing While Developing Your Brand You don’t necessarily have to sacrifice one to achieve the other.

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.