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Featuring Martha Stewart and Snoop Dogg. BIC is launching its new EZ Reach Lighter in a campaign via Media Words. The campaign features Martha Stewart and Snoop Dogg, hosts of ‘Martha & Snoop’s ...

Learn how to refill a butane lighter with ease in this step-by-step tutorial. Whether you're new to using butane lighters or just looking for a quick refresher, this guide will walk you through the ...

In the crowded world of multitool design, it's hard to stand out. Carve Design has managed to do just that by releasing a new version of its Geekey, this time turning the multitool into an affordable ...

Starbucks has spent the last few months "getting back to Starbucks," and its free refill perk is at the center of recent success, according to the company. The Seattle-based coffee chain is in the ...

"Follow me, Arnie Negrete, for more mind-blowing life hacks, hilarious fails, and crazy experiments you won't believe!" Donald Trump's remarks about Putin leave Russian state TV stunned Kate Middleton ...

A policy for buying lighters at Dollar General stunned a shopper whose experience at the chain has gone viral. The customer was inside a Dollar General store in Las Vegas, Nevada, when an employee ...

Bic said its sales continued to increase in 2024, helped by growing demand for razors more than offsetting a decline in customer interest in lighters. The Paris-listed maker of ballpoint pens, ...

BIC has announced the acquisition of Tangle Teezer, a premium detangling haircare company. In a world where consumers are increasingly turning to brands that prioritize high quality and exceptional ...

Purge the air from the fuel tank. In an area with good ventilation, turn your refillable butane lighter in an upside-down position and press the refill valve for a few seconds. You may want to lay a ...

The launch of the "Hold the Phone" Cases by BIC EZ Reach Lighters taps into the ever-growing trend of infusing personal style into our everyday essentials. An extension of last fall's limited-edition ...

One former convenience store employee and current actor and puppeteer is advising against using BIC lighters to do any of the above, especially for smoking, because of a residue he suggests is left ...