Ford Motor Co. reported a 16% gain in May sales, completing a streak of sales surges this year. Ford's strongest sellers were ...

Ford extended its employee pricing through July 6. The pricing strategy drove market share gains for Ford. Investors will ...

Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy ...

Though marketing a new vehicle may be difficult, Ford has discovered that marketing an electric vehicle is a daunting task. Ford is planning to release their 2011 Ford Focus EV later next year ...

"Deering has served as Ford’s global chief marketing officer for the past two years, overseeing brand communication, ecommerce and digital strategy, as well as the go-to-market strategy for Ford ...

Eileen Falkenberg-Hull leads the Autos team at Newsweek. She has written extensively about the auto industry for U.S. News & World Report, CarGurus, Trucks.com, AutomotiveMap, and American City ...

Are you a print subscriber? Activate your account. 1 day 15 hours ago By Ad Age Staff - 1 day 17 hours ago By Ewan Larkin - 1 day 17 hours ago By Ad Age and Creativity Staff - 1 day 19 hours ago 1 ...

Deering was brought on board by Jim Farley — who had just taken over as Ford's CEO at the time — about two years ago to modernize the automaker's marketing strategy. In announcing the hiring ...

Dan Mullen, president at AIM Global, an industry trade association focused on automatic identification that launched a consumer awareness campaign earlier this year, agrees Ford will have to determine ...

"In Dearborn, the marketing team is likely celebrating their new American Made campaign, which may well be driving sales." Since January, Ford has continually beat the drum in the media about how ...