Kellogg's brings back toys in cereal boxes
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Cereal brands are bringing back in-box toys for the first time in a decade, featuring Disney characters. Toy expert Chris Byrne explains why the trend is returning and if it can last.
Kellogg’s is reintroducing in-box toys for the first time in over a decade through a limited-time collaboration with Disney and Pixar’s upcoming Toy Story 5. Starting April 26, select cereal boxes across multiple brands will contain collectible ...
Kellogg's is bringing toys in their cereal boxes back, in celebration of Disney and Pixar's "Toy Story 5," through Toys Back in the Box.