At its core, persuasive advertising is about tapping into your customers’ core motivations. What moves them emotionally, ...

In past entries, I have asserted that interracial couples are a lightning rod for negative attention in our society. Why? Partners in these relationships embody racial border crossings in their ...

Tubi is racing to meet new advertisers. The Fox-backed free streaming service on Tuesday unveiled a new alliance with Apple TV that will have it offering live F1 “altcasts” during the 2026 Formula 1 ...

AI-powered ads are becoming a significant driver of US advertising growth. Madison and Wall estimated that AI-powered ad revenue will grow 63% this year. A version of this post appears in the CMO ...

Nearly 30% of all ad-supported TV viewing came from sports in the fourth quarter of 2025, according to a Nielsen report shared with Marketing Dive. Broadcast TV without sports accounted for just 9.8% ...

Cheerios are made from whole-grain oats, but processing makes them a refined cereal that digests faster than whole oats. For some people, Cheerios can cause a noticeable blood sugar rise, especially ...

X is testing a new ad format that inserts a recommendation directly underneath a post that references the company or its products. The initial test, spotted by an X user in Europe, displayed a ...

EXCLUSIVE: Department of Homeland Security (DHS) deputy assistant secretary Lauren Bis told Fox News Digital that DHS’s international ad campaign prompted more than 2.2 million illegal immigrants to ...

Andy Barr raised a toast to U.S. Immigration and Customs Enforcement in a second TV ad for his Senate run, which his campaign released March 3. In the ad, Barr is inside a rickhouse full of bourbon ...

Cheerios maker General Mills cut its annual sales and profit forecasts, citing weak consumer sentiment and a shift toward healthier and lower-cost food options that are pressuring demand for packaged ...

For months now, all signs have pointed to a looming, steep dropoff in pharmas’ spending on traditional TV advertising. One brand that seems not to have gotten the memo, however, is Johnson & Johnson’s ...

Attorney General Pam Bondi was the subject of a Sunday Super Bowl ad that urges her to “tell the truth” in regard to the files pertaining to the deceased sex offender Jeffrey Epstein. The clip, ...