The matcha shop formerly known as "Matchacita" has re-branded after receiving a cease-and-desist letter from a Chicago ...

This potent drink has a deep-rooted Japanese tradition and is centuries old, but nowadays, you cannot go into a coffee shop ...

It’s that time of year again, folks—the season when your trusty GQ editors dive headfirst into the sudsy abyss of scrubs, ...

Jillian Kubala, MS, is a registered dietitian based in Westhampton, NY. Jillian uses a unique and personalized approach to help her clients achieve optimal wellness through nutrition and lifestyle ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

Cataleya Casa Del Matcha co-owner Coral Guadalupe makes matcha drinks at a recent pop-up event in Bethlehem. BETHLEHEM, Pa. - A tasty business, which has built a large following at local markets, ...

The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the green-hued drink has been gaining significant attention lately. But I’ll admit, I haven’t exactly ...

Matcha is booming globally, but Western commercialization is blurring cultural lines, raising questions about authenticity and sustainability. Unsplash+ The majority of the Western matcha branding is ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

On Sunday afternoon, Stanford Recreation and Wellness shared Roble Field with students armed with matcha, tote bags and Clairo vinyls for a “performative male contest.” A performative male is a term ...

Matcha is made by finely grinding green tea leaves. Unlike regular green tea, where you only drink the brewed water, consuming matcha means ingesting the entire tea leaf. This is why matcha is ...