Long before the days of viral videos and targeted online ads, car companies had to capture our attention with creative print ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

It’s a pairing that, for Sivan, feels exceptionally on brand. “I’ve always felt very sexy in Rabanne clothes,” he says. “And ...

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

The shift from a “craft” approach to a “factory” approach in political advertising is now complete, with ad-makers throwing ...

Western Razor launches its first ad campaign, which is running through the end of the year. The company, which makes single-bladed safety razors crafted from metal, takes on plastic competitors in a ...

Add fashion model to the list of jobs threatened by the rise of artificial intelligence, as labels rush to employ the ...

Former President Donald Trump held a third rally last month in Erie, Pennsylvania, which sits in the northwest corner of a swing state that could decide who wins the White House. Like the two ...

Understanding where industries are investing their ad dollars and the motivations behind these expenditures can significantly ...