You’ll be prompted to set up Apple Intelligence right after upgrading to iOS 18, but if you need to set it up later, head to Settings in iOS: Tap More for Your iPhone, and then Set Up Apple Intelligence. You’ll get an explanation of some of the AI upgrades you can use, and a short demo of how they work.

Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In

Apple may be worth one and a half Googles now, but the world’s most valuable company needs its relationship with the world’s largest search engine to keep clicking. Such was evident Monday when Apple

Investors are salivating at the prospect of the iPhone maker topping the milestone as the company’s stock price has soared by nearly 40% since Jan. 1.

Apple may be preparing a new M4-powered MacBook Air laptop, but it will arrive months after the M4 debut and with little fanfare.

A pple has incorporated AI features into its operating systems for years, but Apple Intelligence marks the first real generative AI capabilities -- and they're front and center. B

Apple (NASDAQ: AAPL) has done its part to lift the holiday spirits of its shareholders as 2024 comes to an end. Indeed, Apple's 269% return in just the past five years has more than tripled the S&P 500 index's 82% gain over the same period.

With such a wide array of products now available, Apple devices will be under the Christmas trees of many families this season. However, there

If nothing else, 2024 was the year Apple TV Plus firmly cemented itself as one of the best places to stream science fiction shows. This year, in particular, had a breadth of options, with sci-fi series ranging from cozy mysteries to old-fashioned noirs.

Apple's push for smart home devices might include a smart doorbell. According to Bloomberg 's Mark Gurman, Apple is working on a doorbell with facial recognition technology that would wirelessly connect to a deadbolt lock and unlock the door for its residents, like Face ID for iPhone.

Apple's plans to create an iPhone with a completely bezel-free display are reportedly facing significant technical challenges, with a new