"We want to offer customers a more sustainable choice every time they visit Starbucks." Starbucks announces major change to ...

Although achieving a 2024 net revenue of $36.18 billion is no easy feat, the Seattle-based coffee giant Starbucks has been facing a decline in their global store sales over the past few years. As ...

Starbucks is now offering free refills for dine-in customers. The popular coffee chain announced this big change along with ...

CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically ...

In case you missed the news, Starbucks now offers free refills. Is the coffee giant refilling every drink for free? Not ...

Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...