Retail media growth is moderating, suggesting the channel's push for brand budgets has yet to pay off. Retail media growth is moderating, suggesting the channel's push for brand budgets has yet to pay ...

Insights, analysis and lessons from award-winning campaigns on WARC.

JP Castlin joins WARC's David Tiltman to break down the terminology of systems, the complexity of modern marketing and the need to find answers to that complexity. Brands act as systems of meaning, ...

Find resources and press releases in our dedicated area and contact Amanda Benfell, Head of Press & PR ...

Press information from WARC, covering company details, press releases and resources. (opens in a new tab) ...

A career with us is fast-paced, exciting and full of opportunities to grow and develop. WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise ...

WARC gives world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing.

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Food and beverage is all about choices, big and small, but many – hundreds, in fact – and marketers compete in an arena of overwhelming choice but also deep enjoyment. WARC’s latest Industry Snapshot ...

how a challenger car brand used TV to grow market share ...

Stronger brands have more pricing power and better future growth potential, according to data from Kantar, the research firm.