WARC gives world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Read daily effectiveness insights and the latest marketing news, curated by ...

India is a high-pressure, fast-moving market, with research suggesting that 60% of CFOs doubt marketing’s commercial value in the country – but WARC’s new report demonstrates that marketers can drive ...

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A career with us is fast-paced, exciting and full of opportunities to grow and develop. WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise ...

Calvert Research & Management, an asset management firm, used a content-first marketing strategy in the United States to establish itself as a leading responsible investing resource and prepare ...

Stronger brands have more pricing power and better future growth potential, according to data from Kantar, the research firm.

In the battle to gain attention, brands are experimenting with multisensory experiences, but these can sometimes backfire – a lesson that Magnum learned when trying to seduce weary and perhaps cynical ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

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This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.