The measure required companies to use words like “meatless” or “analogue” in font as large or larger than the product name.

Companies can now employ the label when using natural dyes — a move meant to speed the transition away from synthetic colors.

The investment by Semcap comes a month after the company sold a majority stake to private equity firm L Catterton.

Every decision, from pricing to packaging design, needs to reflect how people shop now, writes John Broderick.