The measure required companies to use words like “meatless” or “analogue” in font as large or larger than the product name.

The investment by Semcap comes a month after the company sold a majority stake to private equity firm L Catterton.

Companies can now employ the label when using natural dyes — a move meant to speed the transition away from synthetic colors.

Every decision, from pricing to packaging design, needs to reflect how people shop now, writes John Broderick.