Alphabet reports double-digit growth, with its ad business, Google Search, YouTube and AI investments contributing to revenue gains.

Matthew Dicker has taken on an expanded role as senior manager, commercial sponsorship and brand at OLG, adding brand ...

Retailer data and closed-loop measurement offer advertisers an advantage, but buying and reporting remain fragmented.

The Insights Suite uses respondent-level research to help advertisers analyze audience behaviour, media combinations and ...

Kraft Heinz has signed a long-term strategic alliance with Disney that will bring its brands into the entertainment giant's ...

The Trade Desk has added Netflix to its Sellers and Publishers 500+ marketplace, its curated marketplace of publisher ...

The mandate includes product management, retail media strategy, campaign measurement and creative development on the platform ...

Economic pressure, AI-driven decisions and growing skepticism are changing how Canadians evaluate brands, make purchases and ...

Canada's biggest Cannes winners shared three traits: restraint, cultural specificity and proof that lived inside the work.

(Image via Unsplash) Visit California is extending its partnership with Zeno Group Canada for another five years, continuing ...

Google adds social content analytics to Search Console, while Spotify expands Amazon DSP access to podcast inventory.

As audiences shift across screens, industry experts assess the platform's strengths in reach, measurement and engagement.