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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, when the current Nike contract ends. Tennessee left Adidas in 2014 to sign with Nike, and Nike’s amended deal runs through 2026.
Check out the best golf belts that you can buy in 2025, including offerings from Nike, Adidas, Peter Millar and more.
After a decade with Nike as its apparel partner, the University of Tennessee said it's switching back to Adidas.
Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...
Nike continues to elevate women's sports with its latest marketing campaign that is tapping into the star power of tennis players.
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