In addition to influencers and shopper-creators, Glamstream will Feature Over 100+ Celebrities with 15 Exclusives and 4,000+ ...

Myntra has rolled out a new content-commerce feature called Glamstream, offering users a video-led shopping experience directly from the app. It brings together over 500 hours of shoppable content ...

Complementing the celeb content and integrated in Glamstream, is content from Ultimate Glam Clan (UGC)- Myntra's thriving shopper-creator community, with over 1 million registered creators and 4.5 ...

He is targeting 15% growth in consumer engagement with the launch of Glamstream and is encouraged by the response to UGC. Myntra expects that creator-led revenue will increase twofold in the next ...

In its first phase, Glamstream will bring over 500 hours of content, including 15 Myntra exclusives and 4000+ episodes of shared streams. These streams will feature 100+ celebrities such as ...

Watch it, want it, buy it: Myntra rolls out shoppable video feature ‘Glamstream’ In its initial rollout, Glamstream will host more than 500 hours of content, including 15 exclusive shows and ...

Glamstream would be supported by content from Ultimate Glam Clan (UGC), Myntra’s thriving shopper-creator community. Earlier this month, the company announced a milestone of amassing over 1 ...

At the star-studded event, reigning winners, Femina Miss India World 2024 Nikita Porwal, Mr India Supranational 2025 Shubham Sharma, LIVA Miss Diva Content Creator 2024 Ananya Praveen attend the ...

Flipkart-owned Myntra is banking on shoppable videos to boost engagement and drive the next phase of sales growth amid rising competition. On July 4, Myntra announced the launch of Glamstream, a ...

Myntra has introduced Glamstream, a new platform combining shoppable lifestyle content with over 4,000 episodes featuring celebrities. This initiative enhances its content-led commerce strategy ...

IMAGE: Khushi Kapoor at Myntra's Glamstream launch event. Photograph: Hitesh Harisinghani/Rediff There's an undeniable appeal and influence that celebrities wield when it comes to fashion.