Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Seven-time F1 champion Lewis Hamilton is expanding his nonalcoholic agave spirits line with an offering that pays homage to ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

After a week of cryptic clues, Lewis Hamilton finally put the mystery to bed — and told fans to literally “follow the smoke.” ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

While Hamilton notes that there are many great non-alc options on the market right now, he hopes fans will embrace Almave the same way they’ve embraced other partnerships and projects in his life.

Formula 1 champion Lewis Hamilton has debuted Almave, the world’s first-ever non-alcoholic blue agave spirit, alongside his business partner, Casa Lumbre Co-Founder Iván Saldaña, and looks ...

For Alexandre Ricard, Chairman and CEO of Pernod Ricard, “With Almave, Lewis Hamilton and Casa Lumbre have designed something that is truly exceptional in terms of quality, taste, and positioning.

According to F1 journalist Joe Saward, seven-time F1 champion Lewis Hamilton might be looking to "sponsor himself" when he joins Ferrari in 2025, through his own non-alcoholic tequila brand, Almave.