Alaska Airlines recently launched its enhanced Atmos Rewards loyalty program, co-branded with Bank of America (BAC), ...

Alaska Airlines and Hawaiian Airlines have launched a joint loyalty program called Atmos Rewards and introduced a new premium ...

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

The announcement marks another step in the airline’s effort to transform into a global carrier after merging with Hawaiian ...

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the ...

Alaska Airlines and Hawaiian Airlines launched Atmos Rewards, a new combined loyalty program that offers members more ways to ...

The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards.

Following its $1.9 billion acquisition of Hawaiian Airlines last year, Alaska Airlines on Wednesday released details of a combined loyalty program that the carrier says will give flyers more ...

The new program, called Atmos Rewards, took effect for Alaska Airlines customers on Thursday. HawaiianMiles members will ...

But beyond combining the programs, Alaska has used this merger as an opportunity to take Alaska Airlines Mileage Plan in a ...