Alaska, Starlink and Hawaiian Airlines
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Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.
2don MSN
Alaska Airlines' New Loyalty Program Lets Members Choose How to Earn Points—Here’s Why That Matters
Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points. The Alaska Air Group (ALK) carrier issued several press releases Wednesday,
The new program, called Atmos Rewards, took effect for Alaska Airlines customers on Thursday. HawaiianMiles members will transition to Atmos on Oct. 1.
Alaska is unveiling a whole new set of perks with its loyalty program and credit cards as it looks to scale globally.