Sarasota County welcomed more visitors and higher spending in May as CNN recently named the city America's best town to visit in 2026.

CNN crowns Sarasota America's top town to visit in 2026.

Hotel room prices are up in Sarasota, but tourism is down, according to Visit Sarasota County’s September Tourism Data & Economic Impact report. Visitor direct expenditures — the amount of money ...

Add Yahoo as a preferred source to see more of our stories on Google. Erin Duggan is the president and CEO of Visit Sarasota County. Every season brings a new reason to visit Sarasota. Anyone who has ...

SARASOTA, Fla. — Sarasota County is promoting a new tourism initiative called "Support the 941" to boost local businesses after a series of recent hurricanes devastated the area. With many places ...

October tourism in Sarasota County bounced back from 2024, when it was affected by hurricanes Helene and Milton, according to the latest Visit Sarasota County report. Visitor direct expenditures — the ...

Add Yahoo as a preferred source to see more of our stories on Google. Erin Duggan is the president and CEO of Visit Sarasota County. While this time of the year makes some folks think about spring ...

Despite a rebound in tourism in October 2025, Sarasota County tourism was down for fiscal year 2025, which included the aftermath of Hurricane Helene and Hurricane Milton's landfall, compared to ...

I've been regularly visiting Orlando for over 30 years, but when many of my local friends suggested I visit Sarasota, Florida, instead, I knew I had to give it a shot. Located in Sarasota County, ...