Aspiration co-founder Joe Sanberg submitted letters asking a judge for a light sentence in his fraud case. Clippers owner ...

Monumental architecture is very good at making power look permanent. A massive temple, palace, fortress, tomb, or triumphal arch can persuade you that the people who commissioned it must have been ...

Mark Jacobson is the International Spy Museum’s new historian, a job in which he’ll help ensure the accuracy of exhibits and engage people via programs that teach about situations when a country’s ...

Bayer failed to persuade a federal judge to grant a preliminary injunction in its lawsuit accusing drugmaker Johnson & ...

At its core, persuasive advertising is about tapping into your customers’ core motivations. What moves them emotionally, ...

This expert's marketing advice cuts against much of what's still being taught in business school. But there's evidence that ...

Large language models can be very persuasive, and researchers say that's a problem when they’re used to create advertising. A trio of computer scientists from Princeton University set out to examine ...

Users on Reddit are reporting that they’re now seeing 90-second unskippable ads on YouTube’s TV app. YouTube’s official ad format rules still state that non-skippable in-stream ads cannot exceed 30 ...

Nearly 90% of consumers say they prefer personalized ads to non-personalized ones—and location is becoming one of the most powerful personalization signals available. In 2025, advertisers spent at ...

OpenAI's nascent ads business has surpassed $100 million in annual recurring revenue less than two months after launching its pilot in the U.S., according to a spokesperson. The company said in ...