Following his third major win at the PGA Championship, Nike celebrated Scottie Scheffler's triumph with a witty marketing ...

LeBron James is one of the most successful basketball players in NBA history, but his earnings go far beyond the court. Over ...

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

NIKE and adidas dominate the athletic footwear market, but which brand is better-positioned for growth? We break down the ...

The athlete endorsement model continues to evolve, as exemplified by Woods‘ recent transition after ending his 27-year Nike partnership worth approximately $660 million. His subsequent ...