New Balance has a new global ambassador in global superstar Rosalía.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

It seems that New Balance’s marketing strategy over the last year has proven successful. The brand noted it has 350 ambassadors globally and when it came to those who purchased through its ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.

CMOs are increasingly considering factors such as work-life balance, family location and remote possibilities when they move brands.

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

Joe Preston, CEO and President of New Balance, isn't resting on the brand's laurels and the success from the multi-year highs of demand for retro kicks. To take New Balance to the next level and ...

In this article, I will examine the key brand marketing takeaways of 2022, leaving marketers with five customer engagement trends that should have a significant impact on marketing strategies in 2023.

Carhartt has appointed Norma Delaney - a footwear industry veteran with nearly 30 years of experience - as its new vice president of brand marketing and creative.

Marketing leaders therefore must adapt their channel strategies to fit their business objectives and cross-channel, not channel-specific, priorities. Creating the right marketing mix There is a sweet ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.