New Balance’s Revenue Spiked 23% in 2023, Clocking $6.5B USD in Sales: ... It seems that New Balance’s marketing strategy over the last year has proven successful.

Patrick Cassidy, New Balance. Patrick Cassidy, global digital brand marketing director for New Balance, talks with adexchanger about its work to challenge its mega competitors Nike, Adidas and Under ...

For New Balance, the solution to a complex question was fairly simple — if risky — according to executives speaking at the IAB's NextGen Marketing Conference in New York last week. The 113-year-old ...

New Balance’s choice of low-key Kawhi Leonard as a spokesperson was a carefully planned strategy as the company looked to re-enter the athlete sponsorship space. Harry How/Getty Images/Getty Images ...

[Photo: New Balance] In April, New Balance unveiled what it calls its Responsible Leadership strategy, which focuses on the company’s sustainability goals and initiatives between now and 2030 ...