True Spec Golf Master Fitter Kevin O'Connell explains why the golf ball is so important to every golf club fitting.

What’s in a name?Some are long. Some are short. Some invoke positive emotions, like happiness and joy. Others strike fear ...

For too long, golfers have been pressured to conform—to "get in line," wear certain clothes, and act a specific way. This has drained the personality from ...

While traveling with kids can be a logistical challenge, it's totally worth it: there's nothing quite as magical as seeing ...