Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long term. Advertisers always talk about getting their work into culture. But few ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

This US commercial featuring Ice T is pretty dumb, but Ad Nut loves it. Not because of the corny pun but because Geico and its creative partner The Martin Agency have made a whole genre out of this ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. When Arianna Orpello became CMO of Geico in January, she inherited one of the most recognizable brand ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny way ...