There’s a seismic shift in online purchase patterns. Consumers are prioritizing affordability and variety over brand names.

India's Gen Z approached Diwali 2025 with strategic planning, prioritizing digital discovery, smart savings, and conscious ...

Groww launches its IPO today, aiming to raise Rs 6,632 crore. The investment platform, a market leader in India, faces ...

“As AI redefines the online shopping experience, early adoption will separate market leaders from laggards. Businesses that prepare now for conversational commerce—across visibility, product data, and ...