Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. WNBA Legend Sue Bird speaking at the Barbie-themed WNBA ...

Mattel has announced a partnership with Rollic, a subsidiary of Zynga, for the purpose of producing a new Barbie mobile game slated to launch sometime in 2024. The game's title and precise launch date ...

Despite the overarching message of the Barbie movie, Barbie herself has faced protracted criticism over the years for the doll’s effects on the self-image of young girls. Barbie hasn’t been evolving ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it's teaming up with OpenAI, which created popular chatbot ...

Barbie has released a new Venus Williams doll, honoring the decorated athlete’s pursuit of pay equity in women’s sports. The Mattel brand introduces the doll as part of the “Inspiring Women” series, ...

In 'Black Barbie,' designers Kitty Black Perkins and Stacey McBride-Irby talk the evolution of the dolls and further tell PEOPLE about the differences they've made Hedy Phillips is the Senior News ...