A black-box marketing-mix model's (MMM) data was not sufficient for Columbia Sportswear's Mountain Hardwear brand to make real-time media-buying decisions as campaigns ran. So Drew Schneier, the ...

Agile Mix Modeling™ revealed what last-click attribution missed: paid search was over-invested with diminishing returns, while Pinterest, seemingly low-impact, actually drove 5% of sales at one of the ...

U.S. Air Force Airmen assigned to the 303rd Expeditionary Fighter Squadron and the 391st Expeditionary Fighter Generation Squadron prepare A-10 Thunderbolt IIs and F-15E Strike Eagles for takeoff ...

Abstract: In agile quadrotor flight, accurately modeling the varying aerodynamic drag forces encountered at different speeds is critical. These drag forces significantly impact the performance and ...

Astar Network transitions to Agile Coretime model, enhancing sustainability and network flexibility by adopting a dynamic execution framework and reducing reliance on long-term parachain leasing.

Abstract: The current methods used to generate program status metrics to track agile development of complex systems are time consuming with data spread across multiple sources, resulting in ...

Smart is currently focused on SUVs but could revive the Roadster after 20 years. A new electric Roadster would be small, light, and appeal to modern buyers. The MG Cyberster has proven it’s possible ...

Zamfara State Adolescent Girls Initiative for Learning and Empowerment (AGILE Project) has been committed to supporting persons with special needs through inclusive education in Zamfara State. The ...

SAN FRANCISCO, Oct. 30, 2024 /PRNewswire/ -- AXM (Ars x Machina), formerly known as Media Matters Worldwide, proudly announces its 2024 Vega Digital Award win for Best Use of AI & Machine Learning.