In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Asha Bhosle’s death at 92 closes a legendary chapter in Indian music, but her legacy extends far beyond cinema. Her ...

It is one of the catchiest - or most annoying - jingles ever written. And depending on who you ask, there is still debate about whether it should contain three ‘Liberties’ or four. ‘I prefer three,’ ...

New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand ...

The world of fast food is full of mascots, including a few old-school entrants that have since been largely forgotten for a ...

The Hinsdale resident also wrote music and lyrics for ad campaigns, including McDonald’s and Kraft, and taught at University ...

It’s not artificial intelligence that’s the problem, but the logic already shaping music, fashion, and images: from Spotify ...

Last fall, FDA Commissioner Dr. Marty Makary declared war on drug commercials. He wrote a viewpoint published in JAMA (Sept. 12, 2025) titled, “The FDA’s Overdue Crackdown on Misleading Pharmaceutical ...

The IPL has not just changed cricket viewing in India; it has also redefined sports advertising, giving brands a stage where campaigns can become as talked about as the matches themselves ...

Saxboy Billy18 writes songs and sings them about places around the world. His new Mexico City opus shuns the tourist attractions in favor of rooftop laundry and sky-high transportation.

There is another feather in Amul’s cap. India’s largest dairy brand has become the largest packaged consumer goods company in ...